Inspiration

AI and human hands reaching each other to represent WhatsApp AI probing.

AI Probing in WhatsApp: Time to unlock deeper, In-the-Moment Insights

You’ve almost certainly heard us banging on about WhatsApp at some point (we’re always at it). Because we love WhatsApp…

The Art of Building Trust in Digital Research. Person on laptop.

The Art of Building Trust in Digital Research

A few weeks ago a participant sent me the kindest message – thanking me for some top notch (their words)…

WhatsApp Research: Practical Tips for Success

WhatsApp Research: Practical Tips for Success

You’re here because you’ve used WhatsApp for Research, or maybe you’d like to but don’t know where to start. If…

AI in the Workplace – The Modern Washing Machine

AI in the Workplace – The Modern Washing Machine

Many will remember 2023 as the year of AI. With revolutionary new technologies that can summarise millions of data points,…

The Art of Inspiring Creativity in Digital Research

The Art of Inspiring Creativity in Digital Research

We all know that the holy grail of research is to get interesting and well thought out responses. We want…

The Art of Moderating for Digital Research

The Art of Moderating for Digital Research

For most of us, moderating is second nature – something we do with little training or guidance. I mean, we…

The Art of Question Writing for Research

The Art of Question Writing for Research

On the face of it, asking questions is easy – after all we managed it from an early age without…

Barbenheimer and Spurious Correlations

Barbenheimer and Spurious Correlations

It’s been about two weeks since the 2023 blockbusters Barbie and Oppenheimer hit cinemas, sparking fan theories that combine both…

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

Emojis in Research: a Treasure Trove of Insights or Superficial Fluff?

It took hours to craft that text. I’d checked, rechecked and tweaked it to within an inch of its life.…

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