Taking WhatsApp even further
You’ve almost certainly heard us banging on about WhatsApp at some point (we’re always at it). Because we love WhatsApp and everything it stands for in research – where else can you witness in-the-moment interactions your audience has with your brand, in the most natural way possible for them? I know I don’t need to bore you with the benefits of that.
But now, we’ve taken this EVEN further!
Now our award winning WhatsApp integration comes complete with AI probing, to get more bang for the research buck.
The Beauty of AI Probing
This sophisticated technology lets us brief AI on our research questions, which then engages with participants in-the-moment. Here’s how it works:
- Image analysis: Participants upload an image of say, a coffee shop display. AI instantly then breaks down its content, identifying key elements and context for the photo. This can include emotion and overall vibe, like if the coffee shop is busy and generates intelligent follow-up questions. In this way we can delve deeper into the participant’s experience and perceptions related to the image.
- Video/ audio analysis: When participants share videos or audio, these are automatically transcribed. Based on that transcript, AI asks follow-up questions (like ‘how was the coffee? was there anything you didn’t like about it?’) that encourage participants to elaborate on their thoughts and feelings.
- Text analysis: For text-based inputs, AI reviews the content alongside their other responses and poses relevant questions in the same way.
Why AI Probing Matters
Since this all happens in real-time, there are some huge benefits to our clients:
- Authenticity: Capturing insights in-the-moment means that participants are giving us their immediate, unedited reactions and thoughts, so we see a more genuine and authentic response.
- Comprehensive understanding: AI’s ability to ask intelligent follow-up questions allows us to gather detailed and thorough insights, leaving no stone unturned.
- Engagement: By maintaining an ongoing dialogue, AI probing keeps participants engaged, which often leads to richer and more informative responses.
The Impact on Our Clients
For our clients, this means gaining a deeper, more accurate understanding of their audiences. Whether it’s gauging brand perception, understanding customer satisfaction, or exploring new trends, the insights gathered through WhatsApp with AI probing are invaluable. They provide a clear, unfiltered view of customer experiences, allowing businesses to make informed decisions to better meet their customers’ needs.
A Step Forward in Digital Research
Our integration of AI probing within WhatsApp is a massive leap forward – it allows us to better understand our participants’ experiences right from their pockets.
At Whycatcher, we’re all about innovation, and this is just one of the many innovations we’re loved working on recently. We most certainly won’t be stopping here, as we’re always improving our tools and adding new features to deliver the best possible insights to our clients.
Welcome to the future of digital research with Whycatcher – where understanding your customers has never been more immediate, accurate, and impactful. Get in touch to find out more!
